Pricing

Basic Website Components and Costs
  • Pricing for building a website can vary greatly.  Most of the websites we design range from $2,000 to $20,000 and up. Primary factors include:
  • Size of the website (number of pages)
  • Features (e-commerce, interactive calendars, responsive design)
  • Search engine optimization (getting relevant traffic to your website)
Estimating the cost of a website

On average, the following figures can be applied to estimating the cost of a small to medium business website:

  • Domain Name – $10/year Hosting – $10 to $100 a year (depending on traffic and hosting services)
  • Web Planning, Design and Development Time – 60 hours and up – $2,000 to $10,000 and up
  • Continued Website Maintenance – $500 a year and up (depending on number/type of updates required)
  • Search Engine Optimization of your website – $1,000 to $10,000 and up depending on your website and marketing goals
  • Marketing Your Website Online – $500 a month and up

Below you will find more information about what goes into developing a website.  If you’d like a custom estimate for your website, call us at 503-753-4520  or fill out our Quick Estimate Form and we will be able to better help you.

Important Factors that Contribute to Website Cost

When preparing to budget web design costs, be sure to ask yourself the following questions: Is this a brand new site or a redesign of an existing site? How prepared are you to ask for bids? Have you prepared a detailed requirements document? Do you need a blog or a content management system (CMS)? Have graphics already been created for the site? Do you want the site to automatically resize for mobile and tablets? Do you need multimedia elements (Flash, video, etc.) on the site? How much content do you currently have and how much will need to be created? Do you need other special features such as social media channels, SEO (search engine optimization) or ecommerce? Who is going to maintain the site after it has been launched? Below we go into these items in greater detail and provide an estimate of how much you should budget for each. The prices listed are estimates based on our 16 years of experience designing and building business websites. Prices will vary depending on your specific requirements. Be sure to contact us for an estimate.

Responsive design is now a necessity for web design. Responsive design means that a website is designed for functionality on desktops, tablets and mobile devices. With over 232 possible screen sizes, it isn’t difficult to understand why responsive design has driven the high end of website cost upwards. The necessity of having a website with responsive design is one reason for the widening gap between the highest and lowest possible costs for a website.

Although responsive design has driven the high end of website pricing up about 20%, it is definitely not something that websites can afford to skimp on. Websites priced at the higher end of the cost scale due to responsive design needs may spend more money, but they are also able to adjust their website design and functionality to provide better visitor experiences on tablets and mobile devices. This ensures that their visitors experience their website smoothly and efficiently, increasing their potential for closed sales and reoccurring customers.

Why has Website Cost Fluctuated So Much?

Responsive design is now a necessity for web design. Responsive design means that a website is designed for functionality on desktops, tablets and mobile devices. With over 232 possible screen sizes, it isn’t difficult to understand why responsive design has driven the high end of website cost upwards. The necessity of having a website with responsive design is one reason for the widening gap between the highest and lowest possible costs for a website.

Although responsive design has driven the high end of website pricing up about 20%, it is definitely not something that websites can afford to skimp on. Websites priced at the higher end of the cost scale due to responsive design needs may spend more money, but they are also able to adjust their website design and functionality to provide better visitor experiences on tablets and mobile devices. This ensures that their visitors experience their website smoothly and efficiently, increasing their potential for closed sales and reoccurring customers.

Discovery and Documentation
For the best outcome, all new websites projects should begin with a required “discovery and documentation” process. This process helps define three important elements: Online brand Website structure Website functionality We think this process is critical because it helps set expectations on all sides and reduces potential frustrations. Simple business websites — those in which the client has a solid idea of what he or she wants — can get by on a minimal amount of discovery and documentation, amounting to perhaps one day’s worth of effort. BUT… more complex websites may require weeks of meetings plus the creation of many detailed documents to fully define the project.
Interface Design
Interface design — also referred to as visual design or the site’s “look-and-feel” — incorporates your branding, all your photos and images, even your page layouts. Don’t assume that if you already have a pre-made template you won’t need images or layouts re-done. Interface design is usually an iterative process, meaning that the designer will show you several options and then modify them based on your feedback to arrive at an approved design. For a small business website, budget $1,200 to $3,500 to get you from concept through to the final design that will be handed off to the developers for programming. Don’t skimp on the interface design; if you do, today’s sophisticated visitors won’t give your website a second glance.
Images and Graphics
Budgeting website graphics is tricky because images can range from $10 each for cheap stock images to hundreds of dollars each for custom or high-end stock images. Incorporating compelling and appropriate graphics can make a huge difference in the effectiveness of your website. On the low-end, budget at least $100 for stock images. Remember that a good designer can make a cheap image look like a custom one. But that’s not all. You will also need stock icons and buttons to compliment your design. Add $50 to the budget for these graphic elements.
Mobile and Responsive Design Costs
Because mobile devices have become critical to online success, your design should be at the very least mobile-friendly. The best designs are “responsive,” meaning designed to automatically adjust their layout to look good and function easily on multiple devices: smartphones, tablets, and desktop/laptop computers. Creating a responsive design can cost 20% to 30% more than a site designed solely for a desktop web browser (the price of progress). This additional cost can be attributed to the extra effort the interface designer makes to design the site’s appearance and function on the various devices, which in turn will have to be programmed by the programmer. Finally, more testing is required before the site is ready to launch. Today almost all Executionists’ projects include responsive programming.
Costs for Content Creation and Insertion
When it comes to adding content, the least expensive model for small business owners is to create all the content on their end and insert it into the site via a content management system (CMS). Most designers have no problem delivering a blank design template that the client would populate with text and images. But if you want the design firm to add your content and adjust the layout of the text, you should budget $100 to $150 per page.
Programming Special Features Often Cost Extra
A ton of extra features are available that web developers can integrate into your site to improve your business, but these extras can add up. Some features may be “included” in your website framework – but beware, just because they are “included” doesn’t mean that they look or work the way you would want. The estimates below reflect the general requirements we have seen, however, many factors can push these costs even higher. If you don’t see your add-on here, just give us a call and we can provide an estimate. Custom Content Management Systems — For clients who want to manage their own content the web designer can integrate and customize content management systems (CMS). We work with PHP-based open-source CMS solutions like Drupal and WordPress. Costs for integrating and customizing a CMS can range from $2,000 to $20,000. Training and Documentation – You will need a set of instructions and documentation explaining how to maintain and edit site content. Depending on how extensive the material is, expect to pay from $400 to $1,500. Blog – Many clients request a blog (WordPress or something similar) within their website, customized to reflect their website’s branding and design. Adding a blog ranges from $1,000 to $2,500. For E-commerce shopping carts, catalogs, and payment processing add $1,500 to $5000 or more depending on requirements. Email Marketing Campaigns – Clients that want to gather emails and send out branded email blasts for announcements or newsletters require an email management tool. We can integrate third-party tools such as Graphicmail, Mailchimp or Constant Contact along with an email blast template design. We can even manage your email blasts. $720 and up. Branding/Identity Development – We are often asked to design logos. On the low-end, we start with an eight-hour process that generates about six rough logo concepts. If one of these is chosen, we go through several rounds of edits to arrive at a final version. $900 to $3,500. Style Guides – An online style guide establishes brand consistency and provides for compliance across all your print collateral and online marketing messaging. Basic style guide: $1,440. Targeted Landing – Landing pages are pages that promote a specific product or service. They are usually part of an email, social media, or banner ad campaign. We can design and create these pages starting at $450. News feeds of both your content (outgoing) and adding content to the site (incoming): $400 Contact forms and surveys: $300 and up Newsletters: $400 to $900 Advertising integration (Google AdWords): $200 Photo gallery: $250 to $500 Metrics (Google analytics, custom reports, etc.): $200 to $2000 SEO (on-page optimization, off-page optimization submission to search engines, etc.): $500 to $4000 Social media — Create and manage social media network profile (Twitter, FaceBook, YouTube, Pinterest, Google+, LinkedIn, etc.): $500 to $2000
So How Much Does a Small Business Website Cost?
The majority small business websites that we design, develop and launch range from $2,000 to $20,000. Using the a la carte estimates above you can see how quickly elements and functionality add up. Another way to break the budget down is to assume: 15% Planning 25% Interface design 40% Programming 20% Project Management
And Don’t Forget the Maintenance Cost

The best websites change all the time as their strategy is tweaked and updated. Maintenance is something that most businesses forget to budget. Maintenance contracts vary greatly depending upon what you expect from the firm. You should budget a minimum of $250 per month to have a designer/developer on call if you have a problem that you can’t fix. And if you expect them to do additional work such as creating new images, adding new content, maintaining social media or newsletters, etc., expect the price to go up.

A website’s yearly costs depends on the number of ongoing services associated with it, as well as any special, one-time-only charges or projects. For example, you may factor in the cost of a new logo design, or a website redesign, which are typically one-time-only items.

 

A Final Note
If your website will be a significant part of your business DON’T SKIMP on design and development. If you would expect to pay $100,000 for a brick and mortar retail shop (inventory, interior design, furniture, rent, utilities, staff, equipment, insurance, etc.), then don’t balk at paying reasonable rates for the creation of your online business.

For a small business website you can spend as little as $2,000 or as much as $20,000 or more. Your budget should be based on the strategic needs of your business. Unfortunately, it is difficult to figure out how much your website will cost without knowing what services you need!

If you’ve read this far, you must be serious about your online business. Take the next step by clicking the button below to fill out our short inquiry form which will help us better understand your needs. We will get back to you ASAP with a recommendation at no obligation. You can also call us at 503-753-4520.

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The Process

1. We will send you a quick estimate based on the information you provided on the Quick Estimate Form  at no obligation.

2. If you want to move forward we will gather more information from you and prepare a detailed agreement and estimate, again at no obligation.

3. We will ask for a deposit and begin project planning.

4. A mock-up of the design of the website will be created for your review and approval.

5. After your approval of the design we will develop the website.

6. If our agreement includes SEO (Search Engine Optimization) we will incorporate it as we develop the website.

7. We will test the website as needed and launch (aka publish) it to the world wide web.

8. We will submit your website to the major search engines for early ‘crawling’ and indexing.

9. If part of the agreement, on-going SEO and/or PPC (Pay-Per-Click) campaigns will begin to help your website rank higher on organic and/or paid search results for keywords phrases related to your product and/or service.